Transform your home entertainment with the breathtaking LG C66LB 77" 4K Ultra HD OLED HDR evo AI Smart TV. Discover how you can bring this cinematic experience home with convenient monthly payments.
The LG C66LB 77-inch OLED evo TV isn't just a television; it's a window into a world of unparalleled visual excellence. Featuring LG's revolutionary self-lit OLED evo technology, every pixel is individually controlled, delivering perfect blacks, infinite contrast, and vibrant, lifelike colours that pop off the screen. Whether you're a film enthusiast, a sports fanatic, or a dedicated gamer, the stunning 4K Ultra HD resolution and advanced HDR capabilities will immerse you like never before. AI Picture Pro and AI Sound Pro intelligently optimise your viewing and listening experience, ensuring every scene looks and sounds incredible.
Beyond its visual prowess, the LG C66LB is a truly smart TV, powered by webOS. Access all your favourite streaming services – Netflix, Disney+, Prime Video, BBC iPlayer, and more – with ease. Voice control via built-in Google Assistant and Amazon Alexa makes navigating content effortless. Designed with a sleek, minimalist aesthetic, this 77-inch marvel will be the centrepiece of any living room, offering a premium viewing experience that feels truly futuristic. Its comprehensive connectivity options ensure all your devices can be seamlessly integrated.
We understand that investing in a premium television like the LG C66LB 77" OLED evo is a significant decision. That's why we're proud to offer flexible payment options to help you spread the cost. With our 'pay monthly' choice, you can enjoy this incredible TV without a large upfront payment. We partner with reputable finance providers to ensure a smooth and transparent application process, allowing you to choose a repayment plan that suits your budget.

Every TrustPay plan is 12 equal payments. You choose how often they come out:
The payment amount is identical whichever you pick — only the length of the plan changes. 0% APR, no deposit, no credit checks and no impact on your credit score.
Example: £5398.20 split into 12 payments of £449.85 — the same amount whether you pay weekly, fortnightly or monthly. Total to pay £5398.20. 0% APR, no interest, no fees.
OLED evo is LG's advanced OLED technology that delivers higher brightness than standard OLED, resulting in even more vibrant colours and improved clarity, especially in bright scenes, while maintaining perfect blacks.
You can pay monthly for the LG C66LB 77" TV by selecting a finance option at checkout. We offer various plans, including TrustPay, which provides 0% APR and no credit check for approval up to £1,200, making it easier to manage your purchase.
TrustPay offers several benefits, including 0% APR, meaning you pay no interest on your monthly repayments. There's also no credit check required for approval, and you can be approved for up to £1,200 towards your purchase, making it an accessible and transparent payment solution.
Apply for a TrustPay account — instant decision, no credit check