Transform your home entertainment with the breathtaking LG OLED77B6ELC 77-inch Smart 4K UHD HDR OLED AI TV. Get yours today and spread the cost with flexible payment options.
Step into a world of unparalleled visual brilliance with the LG OLED77B6ELC. This magnificent 77-inch OLED TV delivers perfect blacks, infinite contrast, and vibrant colours, making every scene come alive with stunning realism. With 4K UHD resolution, you'll experience incredible detail and clarity, while HDR (High Dynamic Range) support ensures brighter whites and deeper, more nuanced shadows. LG's advanced AI ThinQ technology enhances your viewing experience, providing intelligent picture and sound optimisation, and making navigation seamless.
Beyond its stunning display, the OLED77B6ELC is a fully integrated Smart TV, offering easy access to your favourite streaming services, apps, and content. Its sleek, minimalist design complements any living space, turning your TV into a true centrepiece even when it's off. Whether you're watching the latest blockbuster, cheering on your favourite sports team, or immersing yourself in a gaming epic, this LG OLED TV delivers an experience that's simply cinematic.
We understand that investing in a premium television like the LG OLED77B6ELC is a significant decision. That's why we're proud to offer flexible 'Buy Now Pay Later' options to make it more accessible. Through TrustPay, you can get instant approval for purchases up to £1,200 with 0% APR, meaning you pay no interest. Best of all, TrustPay requires no credit checks, making it a straightforward and transparent way to spread the cost without impacting your credit score.

Every TrustPay plan is 12 equal payments. You choose how often they come out:
The payment amount is identical whichever you pick — only the length of the plan changes. 0% APR, no deposit, no credit checks and no impact on your credit score.
Example: £4499.98 split into 12 payments of £375.00 — the same amount whether you pay weekly, fortnightly or monthly. Total to pay £4499.98. 0% APR, no interest, no fees.
TrustPay is our 'Buy Now Pay Later' payment solution, allowing you to split the cost of your purchase into manageable instalments. You can get instant approval for up to £1,200 with 0% APR and no credit checks. Simply choose TrustPay at checkout to apply.
No, TrustPay does not perform credit checks and will not impact your credit score. It's designed to be an accessible payment option for everyone.
The LG OLED77B6ELC is a 77-inch Smart 4K UHD HDR OLED AI TV. It offers perfect blacks, infinite contrast, stunning 4K resolution, HDR support, and LG's AI ThinQ for enhanced picture and sound. It's designed for a truly immersive viewing experience.
Apply for a TrustPay account — instant decision, no credit check