Dreaming of the ultimate home cinema experience? The LG OLED77C54LA 77-inch 4K HDR Smart webOS TV with AI Concierge delivers breathtaking visuals and intelligent features, making every moment unforgettable. And now, owning this premium TV is more accessible than ever with our flexible payment plans.
Step into a world of unparalleled clarity and vibrant colours with the LG OLED77C54LA. This magnificent 77-inch OLED TV brings your favourite films, shows, and games to life with stunning 4K HDR resolution. Thanks to its self-lit pixels, you'll experience perfect blacks, infinite contrast, and an incredible range of colours, providing a truly immersive viewing experience from any angle. The advanced α9 AI Processor Gen7 enhances picture and sound, ensuring everything looks and sounds its best.
Beyond its spectacular picture, the OLED77C54LA is a smart hub for your home entertainment. Powered by LG's intuitive webOS platform, navigating your favourite streaming services like Netflix, Disney+, and Prime Video is effortless. The built-in AI Concierge learns your preferences to recommend content tailored just for you. With voice control and smart home compatibility, managing your entertainment and connected devices becomes wonderfully simple.
We understand that investing in a premium TV is a significant decision, which is why we've made ownership straightforward and affordable. With our convenient pay weekly options, you can enjoy the LG OLED77C54LA now and spread the cost over manageable instalments. This allows you to upgrade your home entertainment without financial strain, fitting perfectly into your budget.

Every TrustPay plan is 12 equal payments. You choose how often they come out:
The payment amount is identical whichever you pick — only the length of the plan changes. 0% APR, no deposit, no credit checks and no impact on your credit score.
Example: £3958.20 split into 12 payments of £329.85 — the same amount whether you pay weekly, fortnightly or monthly. Total to pay £3958.20. 0% APR, no interest, no fees.
TrustPay is our flexible payment solution allowing you to pay weekly for your LG OLED77C54LA TV. It offers 0% APR, meaning you won't pay any interest. For approvals up to £1,200, no credit check is required, making the process straightforward and accessible.
This 77-inch TV boasts a stunning 4K HDR OLED display for perfect blacks and vibrant colours, powered by the α9 AI Processor Gen7. It runs on the smart webOS platform with AI Concierge for personalised content, and offers intelligent features for seamless home entertainment.
Yes, as a responsible retailer, all our payment plans, including pay weekly options, are designed to be clear, fair, and compliant with Financial Conduct Authority (FCA) regulations in the UK. We ensure you have all the information needed to make an informed decision.
Apply for a TrustPay account — instant decision, no credit check